In an interview with Tausi Insider, Napolitano said Lancia will focus on small, compact and flagship models that will be “in line with a tradition that made Lancias recognisable all over the world for their elegance and modernity”.
He added that upcoming cars will be sold in Italy alongside “four other European countries in the first phase”. These are expected to be the UK, France and Germany. The second phase will likely involve expanding sales Europe-wide.
The company’s new era will also see the development of an online sales platform, similar to that offered by sibling brands. This will be accompanied by 100 sales outlets across the continent. “We want to make Lancia a respected brand within the European premium market”, said Napolitano.
He added: “Today is the beginning of our renaissance that will amaze Lancia fans all over the world. Lancia will once again be a desirable, respected and reliable brand in the European premium market. Today is the beginning of the new Lancia.”
The interior of the next generation of Lancia will be created in partnership with Italian design house Cassina and will include the latest infotainment technologies, Lancia confirmed.
The 116-year-old brand, now owned by Stellantis, has also revealed a fresh logo, opting for a three-dimensional look, rather than the flatter design favoured by European car makers such as Volkswagen and BMW.
